Hasbro announced today on its gijoe.com website a new promotion: become immortalized in you're very own customized 3 & 3/4" action figure (if you are between the ages of 6 and 12).

The promotion, accessed through gijoe.com, prompts visitors to “pick a side” and create either a G.I. Joe or COBRA avatar that resembles a 3.75-inch action figure, customize it with unique uniforms and gear, then tell the story of their character and what skills they would bring to either the G.I. Joe or COBRA team. Thirty-nine winners from around the world with the most creative characters and bios will have their face scanned and put on the body of their unique character in a “real life” 3.75 inch action figure.

To go straight to the contest, click here.